A woman with reddish-brown hair in a bun, wearing a gray blazer, black top, and a unique black and gold necklace poses against a black background.
A woman with red hair styled in a bun, smiling with her mouth open, raising her hands, wearing a gray blazer and jewelry, against a black background.
A smiling woman with short hair, wearing a grey blazer and a chunky necklace, against a dark background.
A cheerful woman with red hair smiling, wearing a black top, gray blazer, and a statement necklace, against a black background.

My first design win was a hand-painted egg that cleaned up first prize at the Waipukurau A&P Show. It was a tough crowd! I’ve been chasing creative satisfaction (and good craft) ever since.

I’m a creative director and brand designer with more experience than we need mention. I’ve helped shape well-known brands, large and small, across New Zealand, Australia, and the UK, spanning retail, FMCG, financial services, legal services, place branding and tons of others.

Specialising in brand systems that are both beautiful and functional, my work blends strategy with craft. I believe the best brands don’t just make sense — they also make you feel something. Good design should feel good. To look at, to use, and to create.

Efficient, collaborative, and fun to work with, I’m a brilliant pair of hands (obviously modest too) — just as comfortable leading a project, as getting deep into design details. I love a good partnership, building strong relationships with strategists, account leads, in-house teams, and founders. Clients trust me to deliver, bringing calm confidence, sharp thinking, and a “yes we can totally do that” attitude.

I’ve been hustling design since primary school — starting with friendship bracelets and hand painted polka-dot sneakers. That love of making and entrepreneurial spirit still runs through everything I do. From running florist stores to a jewellery label and hand-printed stationery, I get what it takes to build something from scratch — and bring that empathy and edge to every brand I help create.

Occasionally, I think about giving egg painting another go. Etsy shop anyone?

The love

The wins

Best  NZ

Silver
Hamilton Airport
Harrison Grierson

Bronze
Beekist Tomatoes
Kiwibank Cards
Westpac NZ

Finalist
ADLS
Bean Supreme
Gluten Freedom
Poronui Lodge
Russell McVeagh
Tāku Mānuka Honey
T&G
TMNZ
Venerdi

Good Design AU 

Best in Category
Hamilton Airport

Gold
Hamilton Airport

AGDA  AU

Finalist
Gluten Freedom
Hamilton Airport
Tāku Mānuka Honey

Rebrand 100 Global 

Best
Hamilton Airport

Distinction
TMNZ
Russell McVeagh

Merit
Bean Supreme

Transform AUNZ 

Best
Poronui Lodge

Gold
Bean Supreme
Hamilton Airport
TMNZ

Silver
Blind Low Vision NZ

Highly Commended
Bean Supreme

Transform Diamond

Gold
Poronui Lodge