I’m a brand specialist and creative director/designer working independently with businesses under my studio The Kismet. Sometimes it’s just me; other times I partner with strategists, writers and other designers to build the best team for your project. I also team up with brand agencies and in-house brand teams. However we work together, I can’t wait to build beautiful brands with you.

Services

  • Strategic thinking meets beautifully crafted design. Whether it’s a full identity or a one-off project, I partner with you, connecting strategy to execution. I lead and design across visual identity, brand systems and creative pieces — bringing sharp ideas, high standards, and a clear sense of what good looks, and feels like.

  • Great brands rely on great implementation, so every part of your brand looks right, works hard and scales beautifully across all touchpoints — from guidelines and artwork to campaign assets, signage and digital delivery. I maintain brand consistency, handle complex executions and manage design production across physical and digital to ensure your brand is beautiful and bulletproof.

  • Designing websites and digital experiences that are clear, on-brand and easy to use. From UX wireframes to UI, I help shape how a brand comes to life online that supports the strategic and design vision. From Squarespace builds to collaborating with developers and digital teams to keep things user-focused, visually consistent, and technically achievable.

  • When in-house teams are overloaded or under-resourced, experienced design support helps keep standards high, workflows moving and creative projects on track. I step in and work with your internal team to direct, design or deliver — quickly, collaboratively and with minimal fuss. Project-by-project or just when it matters the most, I’m useful (and fun) to have around.

  • Trusted design partnership for day-to-day needs, ensuring creativity, brand consistency and organic brand evolution. I help keep your brand cohesive and elevated across launches, reports, that new sales pack, and anything else you throw at me. Easy and efficent!

  • Bring your brand to life through photography, motion and visual storytelling. Working with a talented range of photographers, filmmakers and animators, from pre-production through to post — I develop visual concepts, write creative briefs, host interviews, and art direct shoots to keep the work focused, original and unmistakably yours.

Specialities

  • Large brands need more than a logo, they need systems that scale. I design frameworks that stay strong across teams, templates, channels, and regions. Built for real-world use, my systems are crafted to be clear, consistent, and creatively engaging — even under pressure.

    I love the complexity of this kind of work: balancing beauty with practicality, and giving large organisations the tools they need to keep their brand strong in the hands of many. I’ve worked across banks, law firms, and multi-agency teams — navigating layered approvals, bringing clarity to the process and credibility in the room.

  • For founder-led or growing brands ready to look as good as they feel. I work closely with small businesses to shape brands that are agile, expressive, and deeply you — from identity to packaging, web, and social.

    Branding is a big decision — and it’s personal. I never take it lightly when someone trusts me with their business. I love getting to know the details: how you work, what you care about, and what sets you apart. Together, we’ll build a visual system that feels right, works hard, and grows with you.

  • Shelf presence matters — but it’s more than just standing out. I’m drawn to the tactile side of packaging — the little decisions that add up to a big impression. I care about how a product feels to hold, how it photographs, and how it expresses its brand before a word is read. 

    I design packaging and retail brands that catch the eye quickly, feel great in-hand, and carry the story of the brand in every detail. With a background spanning boutique FMCG and large-scale fashion retail, I bring a strong sense of craft to every touchpoint — from layout and finish, to supplier-ready artwork and print detail.

  • Towns, regions, and destinations are increasingly using brand to express identity, build pride, and connect with the people who live, work, and visit. When done well, these projects are layered and deeply collaborative  — shaped by shared stories, local character, and cultural history.

    With in-depth community workshops and strategy I love working within wider teams alongside Māori advisors, community leaders, and stakeholders, translating community input into rich, flexible design systems and brand identities that feel honest, engaging, and helps shape how places grow.

  • A great employer brand feels like the company, but speaks directly to the people behind it. It’s about striking the right balance, building something that’s recognisably on-brand, but still unique and human enough to feel like it belongs to the team.

    I help bring the employee experience to life through digital campaigns, values videos and culture content, creating a seamless flow from a first impression during recruitment to day one onboarding — and beyond. Developing internal brand assets that help organisations attract, engage, and retain great people.

  • I work alongside Māori creatives and consultants to create culturally grounded design, helping bring ides to life with care, integrity, and attention to detail.

    These projects are highly collaborative and relational. Each voice brings a unique perspective shaped by lived experience, whakapapa, and kaupapa. From the sharing of cultural narratives to the modern adaptation of traditional forms, we work together to create brands that are both beautiful and meaningful. My role shifts with each project — leading creative, supporting Māori-led teams or contributing as a designer. Often, I help interpret what’s been shared into a brand system that can work across organisations, while ensuring cultural ideas are clearly expressed and respected.

    Ngā mihi nui to all the collaborators I’ve had the pleasure of working alongside.