Multiple tomato brands needed to be simplified under one name that could appeal to a customer after quality produce and didn’t mind spending that little bit more. We wanted rustic farmers’ market vibe and friendly and appealing to kids. Beekist was such one of the existing brands and we loved the name’s meaning — every tomato begins with a pollinating kiss from a bumblebee.

Designing the overall brand, including suite of pack labels that could stretch in future if other hot house products were added, this kid friendly characterful brand gave Beekist great shelf presence in the produce aisle and provided a geat range of assets for tradestands and marketing.