Half Moon Burger and Batter brought a fresh take to the classic Kiwi fish and chip shop. With a simple but distinctive brand, an empty corner in Half Moon Bay quickly transformed into the neighbourhood’s go-to takeaway.

By drawing on familiar visual cues such as traditional takeaway type, a bold colour palette, and hand-painted signage, the brand created instant recognition and a warm, welcoming atmosphere. The result was a thriving local business that built strong customer loyalty and ultimately led to a profitable sale for the owners. It’s a reminder that when done well, simplicity and authenticity can be powerful brand tools.