When Hobson Wealth emerged from the acquisition of Macquarie Private Wealth NZ, they needed a brand that felt distinctly New Zealand—warm, refined, and trustworthy. With just three months to transition all brand touchpoints across three cities, we developed a complete visual identity grounded in elegant colours, rugged local landscapes, authentic team photography, and confident, human-centred language.

The result was a luxury-yet-approachable brand that reflected the firm’s deeply personal, advisor-led approach. Over an eight-year partnership, we continued to evolve the brand—launching new investment services, leading advertising campaigns, designing office fit-outs, and creating standout events. It was a truly collaborative relationship, rooted in strategic thinking and creative partnership.