T&G Global is one of New Zealand’s iconic brands. It’s been an integral part of our country’s fresh fruit and vegetable sector for over 120 years. Today, it grows and partners with passionate growers around the world to produce, market and sell premium fresh produce to Kiwis and consumers everywhere.

Turners & Growers were unsure if their shortened name T&G was the right way to go, so we explored both options during the initial rebrand. My T&G logomark was instantly loved — from corporate to truck drivers — it became an easy choice for the group.

We created a bold, confident mark that placed emphasis on the ampersand as a symbol of connection between growers, partners, and people. Subtle cues to New Zealand, including the koru and leaf motif, ensured the brand stayed rooted in its heritage while signalling global ambition.

The T&G brand delivered so well the international owners BayWa adopted it as the global look for their subsidiary brands around the world. The brand continues to grow with updated assets, recruitment materials, and an enduring visual presence that reflects its passion for fresh produce and strong relationships.